Kerala PSC Public Relations Officer (PRO) in District Co-operative Bank 2016 Syllabus :
I . Questions Based on Public Relations/Journalism
- Definitions of PR
- Origin and development of Public Relations
- Growth of Public Relations in India
- Public Relations and propaganda
- PR and publicity
- Public opinion in Public Relations
- PR functions – Characteristics and qualifications of PR personnel
- PR and Communication skills
- Organisational setup of PR departments/agencies
- PR in private and public sectors
- PR in Central and State Governments
- Government Information Services
- PR Counselling and consultancy
- PR for sales promotion
- Media relations
- Community relations.
II. General Knowledge, Current Affairs & Renaissance in Kerala
- Salient Features of Indian Constitution
- Social Welfare Legislations and Programmes
RENAISSANCE IN KERALA
Towards A New Society Efforts To Reform The Society
- (A) Socio-Religious reform Movements
- (B) Struggles and Social Revolts
- Role Of Press In Renaissance
- Awakening Through Literature
- Women And Social Change
- Leaders Of Renaissance
- Literary Figures
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